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From Strategy to Business Models and to Tactics Ramon Casadesus-Masanell† Joan Enric Ricart‡ November 2009 Abstract The notion of business model has been used by strategy scholars to refer to the logic of the firm, the way it operates and how it creates value for its stakeholders. UNDERSTANDING BUSINESS leads the way. The textbook we are using is a customized version of UNDERSTANDING BUSINESS, Tenth Edition, by William G. Nickels, James M. McHugh, and Susan M. McHugh with selected study guide materials from the Student Assessment and Learning Guide for Understanding Business, Ninth Edition. Understanding Business 11th Edition PDF Understandign Business. Loading. Unsubscribe from Understandign Business? Cancel Unsubscribe. Working. Subscribe Subscribed Unsubscribe 6. Loading.
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