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Master data management and customer data integration for a global enterprise - strategy 2nd edition joel watson solutions manual

For example, Informatica, a leader in Gartner 2015 Magic Quadrant for Master Data Management of Customer Data Solutions, reports that end-to-end master data management helps their clients to make marketing campaigns 30% more efficient, improve upsell and cross-sell rates by 60% and increase loyalty members’ spending Mit zetVisions SPoT zu mehr Prozesseffizienz Data Governance. A. Berson, L. Dubov: Master Data Management and Customer Data Integration for a Global Enterprise. McGraw-Hill, New York 2007, ISBN 978-0-07-151089-9. Knut Hildebrand, Boris Otto, Anette Weisbecker (Hrsg.): Stammdatenmanagement, HMD 279. dpunkt.verlag, Heidelberg 2011, ISBN 978-3-89864-750-2.

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